It was a dry, warm winter's day in February when my bachelor party group was steered to this house of tequila. We were high and drunk on the joys of the Mexican wildnerness, adrenaline wafting off us like perfume, and last on our list before embarking back to our ship was a promised tasting of authentic Mexican tequila.
We were naive young men. Some believe naivete is the only means of obtaining joy in a cynical world. But much like the Trojans and the Greeks, we trusted the gift horse was just a gift horse.
The proprietor of the establishment wove us a tale of incredible brewing and chemistry that indicted all the tequila sellers in the US of impropriety and greed. It's not unbelievable. Capitalism will offer you one hand in friendship and pilfer your wallet with the other. Why wouldn't we believe large corporate brewers infuse their tequilas with so many preservatives that the drinks could be used to clean car batteries?
Tasting was a different experience. I've always been averse to hard liquor. The taste makes me want to find my grandfather's old gym socks and vomit into them. And yet, the tequila served at our tasting was smoother than a baby covered in vaseline. The proprietor explained the smoothness was in the careful ageing, the charcoal in the barrel, the tears of all the children they have stomping on agave plants in the back room. We believed it. We were naive, after all.
I won't say how many bottles were purchased. It's hard to convey how much trust we had, not only in the proprietor of the establishment, but also the guide who recommended it. He had lulled us in with friendship and camaraderie, and being young men on an adventure, we only sought good times. The careful structure of the racket was clear in hindsight. We were betrayed. Capitalism's other hand is a sneaky one.
What was purchased was not what was tasted. Every bottle we bought, regardless of age, vintage, label was the same cheap, paint thinner-smelling tequila. Even worse, their most 'aged' variety that came in a black bottle was the same tequila, and the bottle's color was spray-painted on. If we'd bothered to taste it, we might've gotten sick.
It's a clever ruse. It relies on establishing a long chain of trust, leaving you feeling good and happy and connected to people you never knew you'd meet, and maybe that the differences between people living the world over are insignificant, only to have both your heart and wallet torn out of you like a vindictive ex on a spiteful quest.
Enjoy the sample tasting because that's the only time you'll ever taste tequila like it. If you choose to buy their 'vintage', don't say I didn't warn you.
Food: 1
Service: 1
Atmosphere: 1
The “tequila” provided in the tour is probably not even alcohol. Might be straight agave nectar but it’s not tequila.
Their packaged bottles are literally dangerous and this place should be shut down. They spray painted the bottles and the paint chips off. On one bottle they even painted up toward the mouth of it. I wouldn’t trust whatever is in the bottles either. Overall shotty operation.
Food: 1
Service: 1
Atmosphere: 1
Terrible experience. 100% confirm bait and switch claims by others.
Our tour guide stopped us here and it was suppose to be a Mayan history tour. There was no Mayan history, but we did learn a little about tequila and then we're pressured to buy. Unfortunately my wife fell for the bait and switch and now she is suffering through a terrible bottle of tequila.
!!TOTAL SCAM!!- The tequila we sampled during the tour and what we purchased were completely different. We purchased 4 bottles of the 12 year aged collection @ $129.00 a bottle. The sampled version was smooth and high quality. What we received tasted completely different. They certainly took advantage of the fact that we were with a cruise ship and could not return the items. DO NOT VISIT THIS PLACE!! They should not be in business and I will ensure Royal Caribbean is aware that they should warn their customers to stay away!
We were here in March of 2021. Our guide was knowledgeable and passionate about tequila, their tequila in particular. But its like honey, and unlike any tequila I've ever had. So he should be! We bought 6 bottles, and drank 2 this weekend at a special wedding reception....everybody wanted to know where to get it. I've gifted the others bottles away.........oh well, I guess I must go back to Cozumel, What a tragedy! Lol
We had a great time with Manny and Joanne. The liquor variety was great but the packages could be modified to fit the customer needs. I think they would sell more if the revamped their marketing strategies to accommodate their customers. We would buy from them again.
I have just left my vacation from Cozumel and I Purchased Regalo De Dios Anejo tequila and the reposado. I purchased this tequila because of the tastings I was able to try, the samples were very delicious but now I am home and opened what I purchased this tastes nothing like what I was able to sample. It is completely different from what I sample and agreed to buy. It is bottom shelf liqour they actually fill the bottles with, it is very horrible and almost undrinkable neat! I tried to email the company and the email is not active! This was a total scam do not trust the company with your time or money!
One of the best experiences we had here at Cozumel. Crazy, funny and experienced guide named Manuel truly made the experience quite entertaining! A must do!